Ice Cream Bike Hire For Corporate Events, Employee Reward & Recognition

The Ice Dream Experience primarily serves ice cream from traditional ice cream trikes & carts. We have over 13 years experience working alongside corporate clients and specialise in nationwide multi-site roadshows, conferences & exhibitions plus reward & recognition events. Edinburgh, Glasgow, Newcastle, Leeds, Liverpool, Manchester, Birmingham, Cardiff & London are all places we return to again and again. Having served from rooftop terraces to on board sailing boats – we are able to go where other vehicles can’t!

Ice Cream at Corporate Event, London AM Resorts Summer Vibes Promotion Trike outside Scottish Exhibition Centre River Island Store Re-Launch - Liverpool

From Ice Cream Treats To Innovative Mobile Marketing Promotions

A great idea for saying thank you to employees/staff for reward and recognition events. Also very effective in driving footfall to corporate exhibitions and marketing promotions. Their uses can be far are widespread and not purely restricted to having frozen products on board. Our trikes can operate as ‘dry’ units or fridges too. They can carry anything from heavy catalogues & leaflets, corporate branded gifts, to chilled food and drinks… (of course corporate branded ice creams are popular too!).

Each tricycle can be easily corporate branded if required to maximise exposure to existing, new and future customers. Coupled with the great mobility of our bikes  your marketing campaigns or new product launches can really go places! Eco friendly and small enough to be located in strategic positions virtually anywhere yet big enough to raise immediate interest.

In addition to our fleet of bikes, we have a range of high quality event tents, tables, chairs and benches to facilitate/aid/support operations.

Tricycle Branding From £195.00

Suzuki at Company Car In Action 2019 Millbrook

The high quality graphics you see on our trikes are professionally produced to exacting industry standards and are very durable. They can be re-used time and time again for future events so are a one-off cost. Other branding options are available such as branded parasols, ice cream tubs, wafers and menu boards.  Please contact us for further information.


Below: Samsung HQ – Customer Service Operations Team 2018; Touring Sky Call Centres across England, Scotland & Wales.

Samsung Re-brand of Customer Services - Ice Cream surprise for employees
Sky Marketing Promotion - Nationwide Call Centres
Asda Summer Campaign - Brighton
Virgin Holidays Promotion - Retail Park, York
Heavy Water Bottles - Aldi Give-away Promo

Above: Asda Summer Campaign, Brighton; Virgin Holidays Promotion at Tesco, York; Heavy Water Bottles On Board! Aldi Promo

Teamwork, Safety & Success

Our team work in partnership with clients and venues at all levels ensuring your event runs seamlessly. We can be directly customer facing or in an operational support role behind the scenes.  Either way, we are always committed to ensuring your company, products and services are represented professionally to the highest standard.

Safety is of course also paramount in ensuring your event is a success. All our bikes and equipment are regularity inspected, maintained and tested where appropriate. Furthermore, to satisfy local authorities/venue owners, we provide full risk assessments in advance of activities.

So, whether it’s a getting your products into communities, holding exhibitions & conferences, organising team events & away days, or just having a staff BBQ / Hog Roast, why not think ‘outside the box?’. Let us provide a unique attraction to your event that’s hassle free, tasty and one that really gets people talking!

All our corporate clients receive a bespoke service due to the fact events can be so diverse. If you would like a quote, please complete the short enquiry form on our Contact Us page.

Brand Awareness Raising & Promotions

To maximise exposure we get your brand out there where it matters engaging with your target audience. Our tricycles are proven to grab people’s attention. They can safely be positioned in high footfall pedestrian areas where large trailers or motor vehicles are prohibited. 

Below: Berghaus at Keswick Mountain Festival; Singapore Airlines & Manchester Airport promo in Manchester city centre.

Berghaus Exhibition - Complimentary Ice Creams at The Keswick Mountain Festival
Singapore Airlines Marketing Promotion - Manchester City Centre
University Promotion - Media City, Manchester
Jigsaw24 - Complimentary Ice Creams, Soho
Victoria's Secret Promotion - Leeds University, Freshers Week

Above: Jigsaw24 NAB Roadshow at MediaCityUK & Soho, London; Victoria’s Secret Promotion – Leeds University Summer Ball.

Increase Footfall To Exhibitions & Conferences With Branded Ice Cream

Struggling for unique exhibition ideas? Do you want to attract people to your exhibition stand? Why not draw in your audience with some of the finest corporate branded ice cream?

Keeping Your Cool - Exhibition Ice Cream
Corporate Branded Ice Cream Pots
Birmingham NEC Ice Cream on Exhibition Stand

Above: Festival of Financial Planning 2017, Birmingham NEC; Natural Paving Products at Jewson Live 2016, Birmingham NEC.

Below: Zoetis at Liverpool Exhibition Centre; Capita at CIPFA, Manchester Central; Air Products at Foodex, Birmingham NEC.

Liverpool Exhibition With Ice Cream Tricycle
Finance Conference - Manchester
Air Products - Drawing People to Their Exhibition Stand at the NEC
Birmingham ICC before opening the doors!
Finance Exhibition - Birmingham ICC
Birmingham ICC

Above: FSB Small Business Expo and National Conference, Birmingham ICC.

Our tricycle pictured above in FSB corporate colours. With complimentary ice creams on offer, conference attendees didn’t need much tempting to enter the stand.  Whilst enjoying their ice creams they could also digest specialist advice from financial services and pension experts!


New Product Launches, New Store Openings, Roadshows

Below: On tour with Sony as they launched their new Xperia Smartphone across England, Scotland & Wales.  
Sony Smartphone Launch - Call Centre Roadshow
Call centre Employees enjoying ice cream
Mobile Marketing - New Store Opening
Ice Creams For Rewarding Staff
Mobile Phone Launch - Vodaphone HQ

Above: Asda new store opening at Wealdstone, London; LG Smartphone Launch; Huawei Smartphone Launch at Vodafone HQ.

Team Building Events & Corporate Away Days Need Ice Cream!

Team Building Event - Best of British
Ice Cream Catering at Team Building Event

When attending full day events in remote locations our tricycles are not reliant on mains power. This provides limitless opportunities when planning your event if spread over a wide area. The benefits of being fully mobile was no more evidently demonstrated above at Haughton Hall, Shropshire. A ‘Best of British’ Team Building Away Day saw our bikes provide welcome refreshment throughout a full day of fun and games. Each trike moving to various locations in and around the Hall’s estate keeping pace with the day’s planned activities.

Dragon Boats - Southampton

Pictured left are Corporate Teams enjoying an afternoon’s Dragon Boat Racing on Southampton Water.

Our ice cream bikes were deployed both at the waters edge and in the main catering tent back at HQ. After each race teams headed straight for some well earned ices in the warm sunshine!

Ice Cream For Reward & Recognition, Summer BBQ or Office Christmas Party

If you are planning a staff BBQ, corporate family fun day, office party, or just want to say ‘Thank-you’ to your employees, then look no further! We’ll provide ice cream, sweets and a selection of indoor/outdoor games to make your event memorable and fun. We can make surprise visits to your workplace or attend organised events and presentations away from your company offices. 

We cover all of the North West including Lancashire, Yorkshire, Cheshire, Manchester and Liverpool plus for larger events we are able to attend the North East, The Midlands and London.  

Below: Dr. Oetker Summer BBQ in the great outdoors of Yorkshire; Chamber of Commerce President’s Summer Ball. 

Staff Summer BBQ Party
Chamber of Commerce Annual Summer Ball - Evening Welcome Ice Cream
Candy Cart on board Lakeland Steamer for 60s Theme Party
Corporate Branding for Company party
Groovy Baby - 60s Theme Party

Above: Our Traditional Candy Cart & Ice Cream Trike on board the Lakeland Steamer ‘Teal’ for a 60s themed corporate party.

Ice cream or sweet carts make a great ‘Reward & Recognition’ surprise all year around. Summer and Christmas Parties are especially popular to treat staff. If you are looking for a unique Christmas Party idea then our Ice Cream Sleigh could be the answer. It’s the only one of its kind in the world! 

Office Christmas Party Ice Cream
The World's Only Ice Cream Sleigh
Christmas party advertising campaign

Of course Christmas Party venues can get booked up early so we also provide some innovative support for festive marketing campaigns. We have worked with clients such as Marriott Hotels, DeVere Hotels and Best Western Hotels in delivering effective Christmas awareness raising initiatives. Further details on our festive services can be found on our Seasonal Events page.

Television & Media

Our tricycles can be used as film props and/or active serving units, static or mobile. We can easily transform the look and style of each trike to whatever is required or suit any theme.

Ice cream trikes for TV and Media events Above Left: Jamie Oliver Christmas TV Ad & serving ice cream to the 200 extras on-site.    Above Right: BBC North West Tonight visiting locations across the region prior to the EU Referendum in 2016.   Below: Other clients include:

The Only Way Is Essex Logo Love Island Logo 2020 BGT LogoLime Pictures Logo  

Misc Events

Free corporate gifts from Halfords at the Tour De France
Sir Alex Ferguson Golf Classic - Ice Cream on the golf course!
James Martin Supercar Sunday Event

Above: Tour De France Special Stage, Leeds; Sir Alex Ferguson Golf Classic; James Martin’s Supercar event, Manchester.


What Our Clients Say

Canada Life

Canada Life Employee Reward & RecognitionThe Ice Dream Experience made our Reward & Recognition event at Canada Life an enjoyable experience for all staff. The team made extra efforts to ensure the event was a real success.’

They were also extremely hard working and made the experience very easy! And of course the ice cream was absolutely delicious! Would highly recommend their services!!’

Sara Gellard, Internal Communications and Engagement Partner, Canada Life, Maple House, London  

Late Night London

The Sterling, Gherkin, London

To view a short promotional film produced by Late Night London featuring The Ice Dream Experience please click on the following link:<>

‘On behalf of all the Late Night London Team, I would just like to say thank you for being part of our ‘The Seaside In The City’ showcase events at The Sterling – we really did enjoy The Ice Dream Experience! We’ve had some great feedback from the agents and clients. Very best wishes.’

Late Night London Logo

Georgina Coleman

National Account Manager

River Island

‘…you were an absolute pleasure to work with for the re-launch of River Island Liverpool Church Street. The ice cream trikes were a key element to driving footfall to the store. They did so in an extremely effective and novel way. Not only did they look great, but the ice cream tasted delicious. More importantly, your Team delivered exceptional service throughout the day. Engaging with the public in an enthusiastic and pleasant manner, as well as ensuring that all key marketing messages were conveyed. Thank you for your great service.’

Marketing Team, London

River Island Logo
Corporate Branded Ice Cream for River Island
River Island New Store Refurbishment Launch


Sky Go Trike- Monsters Inc Sky HQ - Ice Cream gift for staff

‘Once again a massive thank you for the different events, they were a massive success and really well received – everybody loved them.’

Holly Hanscott Account Executive, tpf the promotions | the publicity factory, London


‘A big thank you for helping us deliver first class events in MediaCityUK and Soho last week! We loved the branded tricycle and it certainly generated a lot of interest. Everyone loved the ice cream and we’re already looking for an excuse to break it out again.’

Marketing Team, Nottingham    


‘Thank you very much for all your help with the exhibition project. The stand was a great success. We are very grateful for all your help. It has been a very easy process doing business with you.’ 

Nenah Favelle, Director, Scotland

Golbourne Events

‘The Ice Dream Experience are a reliable and personable company, their ice cream tricycles were very popular with our guests. The perfect treat served in a charming style that’s adaptable whatever the event. They also provide great service and flexibility. All our guests were very well looked after and thoroughly enjoyed the experience!’

Natalia Hollingsworth

Managing Director, London

Bolton Wanderers Football Club

‘I would like to congratulate The Ice Dream Experience on your first class event catering services at the Bolton Wanderers Staff BBQ & Family Fun Day which was held at our Team Training Academy recently.

Your organisation, presentation and professionalism in setting up your temporary marquee Ice Cream Parlour within the Academy ground and serving our 400 guests on the day was excellent – as was the ice cream.’

Owen Coyle, Manager – Bolton Wanderers FC


We work together providing innovative solutions for Corporate Promotions & Events nationwide. We make each and every one successful, memorable and fun! Here’s just a small sample of the feedback we received from our work with Asda Experiential Selling Teams.

‘Lovely to work with you, it was a good day with plenty of sales’

‘Thanks for all your support, it made the day really enjoyable’

‘Thanks for the great activity this weekend’

‘It was a fantastic day – thank you’

‘Thanks again for an amazing job, the praise has been rolling in from Asda, which is great!

CPM UK Team, Leeds


Asda President
Leeds Food Festival

Above: Andy Clarke, Asda President & CEO at the Leeds Loves Food Festival. A flagship event over 3 days sponsored by Asda

Below: Asda HQ’s home event attracted record crowds of over 40,000. Ice lollies were in high demand as temperatures soared!

Leeds Food Festival Crowds
Asda Branded Trikes
Ice Lolly Freebies!